A real estate client of mine needed a business management tool that would enable her to have a birds-eye view of her business and at the same time help her business grow. I recommended Bitrix24.
Bitrix24 is easy to learn and intuitive. Anyone who uses social media like Facebook or Linkedin should have no problems learning it.
She started by explaining to me what processes are followed in the business. When a potential seller contacts them, they do a free market evaluation in order to determine the value of the seller’s property. If the seller decides to list, the property is advertised for a year. If the property has not sold during that time, the seller needs to sign documentation to relist the property. If there are buyer queries, there is a procedure to be followed to match the right buyer to the right seller. There is also a procedure for closing a sale.
Using Bitrix24, I set up automatic lead captures for the free market evaluations from her website. I then wrote and set up the procedure which is followed to do the market evaluation to ensure that each market evaluation is done in the same way. I also wrote and set up an automatic series of follow-up emails to ensure that the lead is kept engaged with the company until they decide to list.
Once the potential seller decides to list, I wrote and set up the procedure on how to handle a new listing. I also set up a reminder system for follow-up with the seller at set intervals after they listed their property. In addition, I set up a reminder system to alert them to when their listing agreement is due to expire and if they don’t renew, to send them an expiry notice. Again, if a seller’s listing expired without them taking action to renew it, I wrote and automated the email follow-up with them to encourage them to list with us again.
With Bitrix24, it is also easy to generate reports on the number of new listings received during a particular period, how many sales were made, how much commission was earned, the average days a listing is on the market before it sells, the growth from year to year, etc at the click of a button.
Another advantage is that when each employee logs onto Bitrix24 every morning, there is a complete list of what they should be doing during that day with deadlines attached. This ensures that no tasks can fall through the cracks. It is also very easy for employees to communicate with each other using Bitrix24, eliminating the need for back and forth emails or meetings.
This year to date there has been an increase of over 50% compared to last year in the number of sales made, which is very gratifying. The number of people that have chosen to list with us has also increased dramatically with the automatic follow-ups.
There are other useful features in Bitrix24 which I haven’t covered here which have definitely helped to streamline her business.
I believe Bitrix24 can be customized easily to fit any kind of business. However, customizing it for a real estate company has worked extremely well with excellent results.